Sunday, August 8, 2010

What is the formula for genuine inspiration?

The food companies have heard about a growing segment of consumers who prefer the honest flavor of real food. Somewhere, a flavoring department is being asked to recreate that "honest, real food" flavor so the company can mass-manufacture "real-food style products" with cheaper ingredients.

In other industries, they're trying to reverse-engineer and isolate genuine inspiration so it can be automatically included as a feature of their new products.

Of course, there is no formula for inspiration, just as there is no "real food" flavor essence that comes in a bottle. But that won't stop them from trying. Just watch.

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