Monday, August 9, 2010

It's like getting a bribe

Supposedly, in bygone days, record company men gave disk jockeys sacks full of cash along with their new released records. It was a simple request: free up some air time so you can play our new song on the radio. You could play some other song and get nothing out of it, or you can play our song and get a big bag full of cash.

Inspiration approaches you just like that record company man. It says, "You're a creative artist, and I need something created. Whatever you were planning to do today, just put that aside and create my thing instead."

Inspiration won't pay you in cash, but it has some pretty powerful leverage: a direct line to your brain's pleasure center. It's a deal that few can refuse.

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